Brand pitch & onboarding
Brand deck, category fit and margin proposal prepared for the Tira category team.
TiraMarketplaces
Tira Beauty Seller Onboarding & Brand Management
Brand onboarding, shade-level catalogue and campaign support on Tira.
- Amazon Affiliate Partner
- Flipkart Trained Partner
- LinkedIn Certified
- ISO 9001 Certified
- Authorised Zomato Vendor
- 15+ Years Experience
Tira is Reliance's curated beauty destination, online and in store. It suits brands with clean packaging, compliant claims and a story — and it is selective about who it lists.
We build the brand pitch, complete the compliance paperwork, and manage shade-level cataloguing, pricing and campaign participation once you're live.
What you get
- A beauty-first audience instead of a general marketplace crowd
- Compliance handled before it becomes a takedown
- Shade-level catalogues that don't confuse the customer
- In-house beauty photography and video
What's included
Compliance documentation
Cosmetic licence, ingredient lists, MRP labelling and claim checks handled before listing.
Shade & variant catalogue
Shade-level SKUs, swatches, ingredient and how-to-use content built out properly.
Imagery & content
Studio imagery, swatch shots and short-form video produced in-house.
Pricing & sampling
Margin, offer and sampling plans that fit beauty buying behaviour.
Campaigns & reviews
Platform campaigns, visibility slots and review-generation planned monthly.
How the engagement runs
- 01
Brand review
Assortment, pricing and compliance assessed against Tira's curation.
- 02
Pitch
Brand proposal submitted to the category team.
- 03
Documentation
Licences, certificates and agreements completed.
- 04
Catalogue
Shade-level listings and content published.
- 05
Launch
Stock inbound, pricing live, launch offer set.
- 06
Grow
Campaigns, sampling and review velocity managed monthly.
Documents you'll need
We prepare and submit all of this for you — but here's exactly what gets asked for.
- GST certificate (or GST-exempt declaration where the category allows it)
- PAN card of the business or proprietor
- Current bank account details with a cancelled cheque
- Address proof of the pick-up / dispatch location
- Signature proof and ID of the authorised signatory
- Trademark certificate or TM application for Brand Registry
- GTIN / EAN barcodes, or a GTIN exemption approval
- Cosmetic manufacturing or import licence (CDSCO) where applicable
- Ingredient list, shelf life and MRP-compliant labelling artwork
Frequently asked questions
Is Tira open to all beauty brands?+
No. Tira curates its brand list, so onboarding runs through a category pitch. We prepare and submit it for you.
What compliance is needed for beauty products?+
Cosmetic licence or import registration where applicable, correct ingredient declaration, shelf life and MRP labelling as per Legal Metrology.
Do you also manage Nykaa alongside Tira?+
Yes — most beauty brands run both, and we manage assortment and pricing across them together.
Talk to a specialist
Send your details and we'll come back within one business day with a free audit and a clear next step.
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